by Craig Colby
So, you’ve finally decided to make videos for your business, like ninety per cent of your competitors do, and you’re wondering, “So, now what?” There are a lot of options out there, but I’ve got three examples of the first videos you should make.
Explain Your Business
This is the most basic, but also the most useful, video you can make for your business. Tell people what you do! Even better, if you’ve got some great visuals, show them. This is especially effective for businesses with a production process. If you don’t have that kind of business, some nice pictures of you at work will do, especially if you’ve been around for a while. Start with the early days and use pictures from the span of your career. This will show your experience without you having to say it.
Start with the problem you solve, then get into how you do it and why you’re great at it. If it seems simple, it is. That’s the point. Make it easy for people to understand why they should not just buy, but buy from you.
This video will live on the home page of your website. You can mail it out, pin it to the top of your social media page, and send it to potential clients. This is your workhorse, introducing you to people you haven’t met yet.
Explain Your “Why”
People need to buy goods and services, but they want to buy them from people. So, explain why you got into this business in the first place. Why do you stay in it? What do you love about it? What does success look like to you? This is a chance to connect with potential customers on a personal level. If they feel your passion, they’ll have an emotional reaction. That’s when you’ve got a ripe buyer.
This video goes on the “About” page of your website.
The Success Story
No child ever went to bed at night and said, “Can you read me some data?” We are programmed to respond to and remember stories. So, tell one of your success stories. When did you help a customer out of a jam? What job are you most proud of? Which customer’s feedback really touched your heart? These will give your future customers a concrete example of why they should work with you.
You can put this video on your “Testimonials” page.
Of course, you don’t have to stop here, but this is the best place to start. Since these videos will live on your website and introduce you and your business to people, they should look good. That means hiring a professional crew.
If these ideas interest you, let’s talk. I can get you there.
Craig Colby is a television executive producer, producer, director, writer and story editor. He runs a storytelling consulting and production service.
Craig is also the author of the multiple award winning ALL CAPS: Stories That Justify an Outrageous Hat Collection.